Click the company name in the list below to jump to that company’s information.
Activities:
- News releases
- Weekly /Monthly promotions using meats and other products in store
- Social Media posts
- Event Publicity
Results:
- Coverage: Radio, Agri-View, blogs, Wisconsin Ag Connection
Activities:
- Ongoing Media Relations (Consumer and Trade)
- Press Releases
- Deskside Briefings
- Event Support
- Editorial Calendar Development and Execution
- Recipe Development with Chefs
- Develop key messages
- Food Photography
Results:
- Local and National Consumer Coverage:
- Trade Coverage: Fancy Food & Culinary Products
Activities:
- Ongoing Media Relations (Consumer and Trade)
- Press Releases
- Deskside Briefings
- Event Support
- Editorial Calendar Development and Execution
- Recipe Development with Chefs
- Food Photography
- Event Publicity
- Social Media Development and Execution Assistance
- PheasantforDinner.com development and rollout
Results:
- Local and National Consumer Coverage: Wisconsin Public Television, Wisconsin Public Radio, Several Wisconsin Television Stations, Las Vegas Review Journal
- Trade Coverage: Restaurant Hospitality, Restaurant Business
Activities:
- News releases
- Website Updates
- Ad creation
- Farmer Interviews
- Event Publicity
- Facebook/Twitter posts
Results:
- Regional Coverage: JSOnline, Brownfield, Milwaukee Journal Sentinel, Feed & Grain, WisBusiness.com, WKOW 27
- Trade Coverage: Restaurant Hospitality
Activities:
- Ongoing Media Relations (Consumer and Trade)
- Press Releases
- Deskside Briefings
- Event Support
- Editorial Calendar Development and Execution
- Quarterly Newsletter to Chefs
- Recipe Development with Chefs
- Food Photography
- Event Publicity
- Social Media Development and Execution Assistance
Results:
- Local and National Consumer Coverage: Family Circle, Woman’s Day, NBC Nightly News, Woman’s Day Radio, Food & Wine, Wisconsin Public Television, Wisconsin Public Radio, Several Wisconsin Television Stations
- Trade Coverage: Food Manufacturing, Restaurant Hospitality, Food Management, Restaurant Business
- Event publicity garnered over $1 million in unpaid media coverage
Activities:
- Conducted Foodservice and Retail Product Launch Including:
- Press Releases
- Media Events
- Direct and Electronic Mail
- Deskside Briefings
- Ongoing Consulting On:
- Trends
- Social Media
- Marketing
- New Product Development
- Packaging
Results:
- Media coverage in more than five trade publications, six consumer publications, and five television appearances.
- Consumer Coverage: Denver Magazine, Washington Post Express, Virginia This Morning, Outblush.com, etc.
- Trade Coverage: Cover of Fancy Food and Culinary Products, Restaurant Business, Grocery Headquarters, Culinology, Food Processing
- Activities assisted the company in increasing their accounts from one to more than 165 during the same time period.
Activities:
- Public Relations Plan Development and Execution (Trade)
- Ongoing Media Relations
- Food Photography
- Editorial Calendar Development and Execution
- Press Kit Development
Results:
- Trade Coverage: Restaurant Hospitality, PMQ, Chef Magazine, Gourmet Retailer, Progressive Grocer
Activities:
- Event Publicity via Ongoing Media Relations
- Press Releases
- Media Alerts
- Pitching
- Food Photography
- Chef Recipe Promotion – Foodservice
- Social Media Development and Execution Assistance
Results:
- Over 53 Media Mentions/Briefs or Features Including Coverage In: Washington Post, Chow.com, Baltimore Sun, Good Morning Maryland, Fox 45 in Baltimore, Maryland Public Television, and more.
- Over 30 Million in Circulation
Activities:
- Public Relations Plan Development and Execution (Trade)
- Food Photography
- Label Design
Results:
- Brochure Design, Copy and Promotion
- Product Mention with Celebrity Chef, Sandra Lee
- Trade Coverage: Restaurant Hospitality
Activities:
- Ongoing Media Relations (Trade)
- Deskside Briefings
- Tradeshow Support
- Editorial Calendar Development and Execution
- Food Editor Tour
- Food Photography
- Recipe Development with Chefs
- Video Production
- Direct Mailings
- Special Event Development and Execution
Results:
- Trade Coverage: QSR.com, Fare Magazine, Food Product Design, Farm Progress, Restaurant Hospitality, International Food Technology, Prepared Foods
- Over 30 Million in Circulation for Product Announcement
Activities:
- Ongoing Media Relations (Consumer and Trade)
- Press Releases
- Deskside Briefings
- Tradeshow Support
- Editorial Calendar Development and Execution
- Food Photography
- Recipe Development
- Cookbook Development, Publishing and Promotion
Results:
- Consumer Coverage: Family Circle, Woman’s Day, Wisconsin Public Television, Wisconsin Public Radio and Several Wisconsin Television Stations
- Trade Coverage: Chef Magazine, Restaurant Business, Cheese Market News, Restaurant Hospitality
- Attendance at South Beach Food & Wine Festival
Activities:
- Ongoing Media Relations (Consumer and Trade)
- Press Releases
- Media Alerts
- Pitching
- Editorial Development and Execution
- Event Support
- Website Development and Maintenance (www.SarahCheeseLady.com)
Results:
- Ongoing Media Coverage: Food Network, Martha Stewart Sirius Radio, Cheese Connoisseur, Country Woman, Food & Wine Blog, ABC News Radio, Food & Beverage International, Navy Times, TheNibble.com
- Activities Have Garnered Attention of: the Ellen DeGeneres Show, the Rachael Ray Show, and the Discovery Channel.
- Redesigned Website Resulted in a 50% Increase in New Business Leads
Activities:
- Event Publicity via Ongoing Media Relations:
- Social Media Development and Assistance
Results:
- Nearly 4 Million in Circulation
- Over $1 Million in Unpaid Media Coverage
Activities:
- Event Publicity via Ongoing Media Relations:
- Social Media Development and Assistance
Results:
- Media Coverage Throughout the State
- Over 9 Million in Circulation
Activities:
- Marketing Communications Strategic Planning and Execution
- Website Development and Maintenance (www.TheSoyfoodsCouncil.com)
- State and National Food and Nutrition Policy Monitoring
- Ongoing Public Relations
- Events
- Consumer, Chef and Dietician Education Presentations and Demonstrations
- Social Media Management
- Podcast and Video Production
- Ongoing Media Relations (Consumer and Trade)
- Press Releases
- Deskside Briefings
- Pitching
- Media Events
- Editorial Calendar Development and Execution
- Food Photography
- Video Production – Culinary DVD for Foodservice
- Culinary Curriculum Development and Promotion
- Recipe Development
- Cookbook Development, Publishing and Promotion
- Collateral Material Development and Promotion: Toolkits, Brochures, etc.
- Spokesperson Selection and Training
- Advertising – Print, Foodservice
Results:
- Ongoing Media Coverage Locally and Nationally, Trade and Consumer
- Capture an Average of 6-9 Million in Circulation Each Year
- Recent Consumer Coverage: Vegetarian Times, Woman’s Day, Better Homes and Gardens, Family Circle, Good Morning Cincinnati, Dallas Morning News, Rachael Ray Show, Relish, Iowa Public Radio
- Recent Trade Coverage: QSR Magazine, Food Business News, SmartBrief, Restaurant Hospitality, Restaurant Business, Food Management, Food Channel, Food Product Design
Activities:
- Ongoing Media Relations (Consumer and Trade)
- Press Releases
- Deskside Briefings
- Pitching
- Editorial Calendar Development and Execution
- Chef and Editor Tour
- Press Kit Development
- Direct Mail
- Recipe Development
- Food Photography
- Recipe Brochure Development and Promotion
- Video Production
- Advertising: Radio and Print, Consumer; Purchasing, Design, Placement and Evaluation
- Special Events
Results:
- Consumer Coverage: New York Times, Cooking with Paula Deen, Food Talk, and Several Wisconsin Publications
- Trade Coverage: Flavor & The Menu, Restaurants & Institutions, Chef Magazine, Restaurant Business, The Packer, Produce News, Chef Educator Today, Deli Business, Today’s Grocer, The National Culinary Review
- Established Three Chef Spokespersons
- Local Advertising Campaign Reached Over 4 Million