Clients

Click the company name in the list below to jump to that company’s information.

 


765187-Lake-Geneva logo

Activities:

    • News releases
    • Weekly /Monthly promotions using meats and other products in store
    • Social Media posts
    • Event Publicity

    Results:

    • Coverage:  Radio, Agri-View, blogs, Wisconsin Ag Connection

 Grassland Logo

Activities:

    • Ongoing Media Relations (Consumer and Trade)
      • Press Releases
      • Deskside Briefings
      • Event Support
      • Editorial Calendar Development and Execution
    • Recipe Development with Chefs
    • Develop key messages
    • Food Photography

Results:

  • Local and National Consumer Coverage:
  • Trade Coverage: Fancy Food & Culinary Products

MacFarlane LogoActivities:

    • Ongoing Media Relations (Consumer and Trade)
      • Press Releases
      • Deskside Briefings
      • Event Support
      • Editorial Calendar Development and Execution
    • Recipe Development with Chefs
    • Food Photography
    • Event Publicity
    • Social Media Development and Execution Assistance
    • PheasantforDinner.com development and rollout

Results:

    • Local and National Consumer Coverage:  Wisconsin Public Television, Wisconsin Public Radio, Several Wisconsin Television Stations, Las Vegas Review Journal
    • Trade Coverage: Restaurant Hospitality, Restaurant Business

wi soybean mb logosmActivities:

    • News releases
    • Website Updates
    • Ad creation
    • Farmer Interviews
    • Event Publicity
    • Facebook/Twitter posts

Results:

    • Regional Coverage:  JSOnline, Brownfield, Milwaukee Journal Sentinel, Feed & Grain,  WisBusiness.com, WKOW 27 
    • Trade Coverage:  Restaurant Hospitality

Activities:

  • Ongoing Media Relations (Consumer and Trade)
    • Press Releases
    • Deskside Briefings
    • Event Support
    • Editorial Calendar Development and Execution
  • Quarterly Newsletter to Chefs
  • Recipe Development with Chefs
  • Food Photography
  • Event Publicity
  • Social Media Development and Execution Assistance

Results:

  • Local and National Consumer Coverage:  Family Circle, Woman’s Day, NBC Nightly News, Woman’s Day Radio, Food & Wine, Wisconsin Public Television, Wisconsin Public Radio, Several Wisconsin Television Stations
  • Trade Coverage: Food Manufacturing, Restaurant Hospitality, Food Management, Restaurant Business
  • Event publicity garnered over $1 million in unpaid media coverage

Activities:

  • Conducted Foodservice and Retail Product Launch Including:
    • Press Releases
    • Media Events
    • Direct and Electronic Mail
    • Deskside Briefings
  • Ongoing Consulting On:
    • Trends
    • Social Media
    • Marketing
    • New Product Development
    • Packaging

Results:

  • Media coverage in more than five trade publications, six consumer publications, and five television appearances.
  • Consumer Coverage: Denver Magazine, Washington Post Express, Virginia This Morning, Outblush.com, etc.
  • Trade Coverage: Cover of Fancy Food and Culinary Products, Restaurant Business, Grocery Headquarters, Culinology, Food Processing
  • Activities assisted the company in increasing their accounts from one to more than 165 during the same time period.

Activities:

  • Public Relations Plan Development and Execution (Trade)
  • Ongoing Media Relations
  • Food Photography
  • Editorial Calendar Development and Execution
  • Press Kit Development

Results:

  • Trade Coverage:  Restaurant Hospitality, PMQ, Chef Magazine, Gourmet Retailer, Progressive Grocer

Activities:

  • Event Publicity via Ongoing Media Relations
    • Press Releases
    • Media Alerts
    • Pitching
  • Food Photography
  • Chef Recipe Promotion – Foodservice
  • Social Media Development and Execution Assistance

Results:

  • Over 53 Media Mentions/Briefs or Features Including Coverage In: Washington Post, Chow.com, Baltimore Sun, Good Morning Maryland, Fox 45 in Baltimore, Maryland Public Television, and more.
  • Over 30 Million in Circulation

Activities:

  • Public Relations Plan Development and Execution (Trade)
  • Food Photography
  • Label Design

Results:

  • Brochure Design, Copy and Promotion
  • Product Mention with Celebrity Chef, Sandra Lee
  • Trade Coverage:  Restaurant Hospitality

Activities:

  • Ongoing Media Relations (Trade)
    • Deskside Briefings
    • Tradeshow Support
    • Editorial Calendar Development and Execution
  • Food Editor Tour
  • Food Photography
  • Recipe Development with Chefs
  • Video Production
  • Direct Mailings
  • Special Event Development and  Execution

Results:

  • Trade Coverage: QSR.com, Fare Magazine, Food Product Design, Farm Progress, Restaurant Hospitality, International Food Technology, Prepared Foods
  • Over 30 Million in Circulation for Product Announcement

Activities:

  • Ongoing Media Relations (Consumer and Trade)
    • Press Releases
    • Deskside Briefings
    • Tradeshow Support
    • Editorial Calendar Development and Execution
  • Food Photography
  • Recipe Development
  • Cookbook Development, Publishing and Promotion

Results:

  • Consumer Coverage: Family Circle, Woman’s Day, Wisconsin Public Television, Wisconsin Public Radio and Several Wisconsin Television Stations
  • Trade Coverage: Chef Magazine, Restaurant Business, Cheese Market News,  Restaurant Hospitality
  • Attendance at South Beach Food & Wine Festival

Activities:

  • Ongoing Media Relations (Consumer and Trade)
    • Press Releases
    • Media Alerts
    • Pitching
    • Editorial Development and Execution
    • Event Support
  • Website Development and Maintenance (www.SarahCheeseLady.com)

Results:

  • Ongoing Media Coverage: Food Network, Martha Stewart Sirius Radio, Cheese Connoisseur, Country Woman, Food & Wine Blog, ABC News Radio, Food & Beverage International, Navy Times, TheNibble.com
  • Activities Have Garnered Attention of: the Ellen DeGeneres Show, the Rachael Ray Show, and the Discovery Channel.
  • Redesigned Website Resulted in a 50% Increase in New Business Leads

Activities:

  • Event Publicity via Ongoing Media Relations:
    • Press Releases
    • Pitching
  • Social Media Development and Assistance

Results:

  • Nearly 4 Million in Circulation
  • Over $1 Million in Unpaid Media Coverage

Activities:

  • Event Publicity via Ongoing Media Relations:
    • Press Releases
    • Pitching
  • Social Media Development and Assistance

Results:

  • Media Coverage Throughout the State
  • Over 9 Million in Circulation

Activities:

  • Marketing Communications Strategic Planning and Execution
  • Website Development and Maintenance (www.TheSoyfoodsCouncil.com)
  • State and National Food and Nutrition Policy Monitoring
  • Ongoing Public Relations
    • Events
    • Consumer, Chef and Dietician Education Presentations and Demonstrations
    • Social Media Management
    • Podcast and Video Production
  • Ongoing Media Relations (Consumer and Trade)
    • Press Releases
    • Deskside Briefings
    • Pitching
    • Media Events
    • Editorial Calendar Development and Execution
  • Food Photography
  • Video Production – Culinary DVD for Foodservice
  • Culinary Curriculum Development and Promotion
  • Recipe Development
  • Cookbook Development, Publishing and Promotion
  • Collateral Material Development and Promotion: Toolkits, Brochures, etc.
  • Spokesperson Selection and Training
  • Advertising – Print, Foodservice

Results:

  • Ongoing Media Coverage Locally and Nationally, Trade and Consumer
  • Capture an Average of 6-9 Million in Circulation Each Year
  • Recent Consumer Coverage: Vegetarian Times, Woman’s Day, Better Homes and Gardens, Family Circle, Good Morning Cincinnati, Dallas Morning News, Rachael Ray Show, Relish, Iowa Public Radio
  • Recent Trade Coverage: QSR Magazine, Food Business News, SmartBrief, Restaurant Hospitality, Restaurant Business, Food Management, Food Channel, Food Product Design

Activities:

  • Ongoing Media Relations (Consumer and Trade)
    • Press Releases
    • Deskside Briefings
    • Pitching
    • Editorial Calendar Development and Execution
    • Chef and Editor Tour
  • Press Kit Development
  • Direct Mail
  • Recipe Development
  • Food Photography
  • Recipe Brochure Development and Promotion
  • Video Production
  • Advertising: Radio and Print, Consumer; Purchasing, Design, Placement and Evaluation
  • Special Events

Results:

  • Consumer Coverage: New York Times, Cooking with Paula Deen, Food Talk, and Several Wisconsin Publications
  • Trade Coverage: Flavor & The Menu, Restaurants & Institutions, Chef Magazine, Restaurant Business, The Packer, Produce News, Chef Educator Today, Deli Business, Today’s Grocer, The National Culinary Review
  • Established Three Chef Spokespersons
  • Local Advertising Campaign Reached Over 4 Million