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Linda Funk

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Linda Funk – President

Linda utilizes her 35-plus years in public relations, marketing communications and new business development to lead creative idea generation and project implementation for all Flavorful Insight accounts.  Linda’s attention to detail, knowledge of traditional and new media trends, and countless contacts in trade and consumer publications and the food industry comprise a valuable marketing and communications toolbox. She has done it all: from advertising to high profile media events, ongoing media relations to chef education and product testing, Linda has a keen insight on how to achieve big-picture concepts with time-tested activities that achieve proven results.

Understanding the needs of commodity organizations is one of Linda’s greatest strengths. Having spear-headed the promotion of specialty cheeses while with the Wisconsin Milk Marketing Board and building awareness and use of soyfoods across all sectors of the food industry for The Soyfoods Council are some of Linda’s most notable accomplishments.

Linda also has extensive experience building private label brands.  Past experience also includes time with Ambrosia Chocolate, where she opened their first test kitchens and helped launch new products, and Pepsi-Cola, where she led consumer response, complaint and promotional programs.

Present: The Soyfoods Council, Roth Kase, Crave Brothers, Klondike Cheese

Fun:  Sewing, Gardening, Traveling, Button Hunting.

Email:  lfunk@flavorfulinsight.com

 

Flavorful Insight Strategic Partners

Pat Baird M.A., R.D. – Nutrition, Television Spokesperson

Gail Bellamy – Chef Relations, Trends, Writing, Editorial

Dee Munson – Media Relations, Editorial

Jeanette Riechers – Strategy and Writing

Liz Sloan – Trends and Research, Editorial

Services

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Members of the Flavorful Insight team have been managing marketing communications programs for a collective 100+ years. We have award-winning designers and relationships with all the food industry publications and national publications and writers. Our clients have been featured locally and nationally; in consumer and trade.

We provide services on a project basis or monthly retainer.

Consumer and Trade Eduction

  • Curricula
  • Printed Materials
  • Video/DVDs
  • Presentations
  • Training Sessions
  • Forums

Creative

  • Writing: Copy Feature, Script
  • Graphic Design
  • Photography: Product, Editorial
  • Advertising: Studio and Location
  • Website Development: Design, Maintenance

Direct Marketing

  • Mail
  • Internet
  • Broadcast/cable
  • Sampling Programs

Food Industry-Specific Tools

  • Channel Communications Planning
  • Cooking Demonstrations & Presentations
  • Culinary Curriculum
  • Spokesperson Development
  • Nutrition Communications
  • Food & Nutrition Regulation Monitoring
  • New Product Development Think Tank
  • Product Application Development
  • Menu & Recipe Development
  • Recipe Tasting & Editing
  • Recipe Nutrition Analysis
  • Cookbook & Brochures
  • Food Styling
  • Food Photography

Marketing

  • Strategy Development
  • Brand Identity & Image Development
  • Collaboration & alliance Building
  • Program Development (Comprising Multiple Elements)
  • Research Planning & Supervision

Media

  • New & Social Media: Blogging, Podcasteing, Social Networking (Twitter, Facebook, etc.)
  • On-line Video
  • On-line Personality Development
  • Public Relations
  • Media Relations: Press Kits, Press Releases, Media Field Tours, Deskside Briefings, Pitching
  • Media Database Management
  • News Monitoring*
  • Advertising: Print, Radio, TV, On-line (Buying, Planning, Placement)

Publishing

  • Magazines: Company, Association, Consumer, Trade
  • Brochures
  • Training Manuals
  • User Manuals
  • Newsletters
  • eMagazines
  • eNewsletters

Special Events & Promotions

  • Planning Execution
  • Events: Media, In-store
  • Publicity
  • Trade Show

Clients

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Click the company name in the list below to jump to that company’s information.

 


765187-Lake-Geneva logo

Activities:

    • News releases
    • Weekly /Monthly promotions using meats and other products in store
    • Social Media posts
    • Event Publicity

    Results:

    • Coverage:  Radio, Agri-View, blogs, Wisconsin Ag Connection

Grassland Logo

Activities:

    • Ongoing Media Relations (Consumer and Trade)
      • Press Releases
      • Deskside Briefings
      • Event Support
      • Editorial Calendar Development and Execution
    • Recipe Development with Chefs
    • Develop key messages
    • Food Photography

Results:

  • Local and National Consumer Coverage:
  • Trade Coverage: Fancy Food & Culinary Products

MacFarlane LogoActivities:

    • Ongoing Media Relations (Consumer and Trade)
      • Press Releases
      • Deskside Briefings
      • Event Support
      • Editorial Calendar Development and Execution
    • Recipe Development with Chefs
    • Food Photography
    • Event Publicity
    • Social Media Development and Execution Assistance
    • PheasantforDinner.com development and rollout

Results:

    • Local and National Consumer Coverage:  Wisconsin Public Television, Wisconsin Public Radio, Several Wisconsin Television Stations, Las Vegas Review Journal
    • Trade Coverage: Restaurant Hospitality, Restaurant Business

wi soybean mb logosmActivities:

    • News releases
    • Website Updates
    • Ad creation
    • Farmer Interviews
    • Event Publicity
    • Facebook/Twitter posts

Results:

    • Regional Coverage:  JSOnline, Brownfield, Milwaukee Journal Sentinel, Feed & Grain,  WisBusiness.com, WKOW 27 
    • Trade Coverage:  Restaurant Hospitality

Activities:

  • Ongoing Media Relations (Consumer and Trade)
    • Press Releases
    • Deskside Briefings
    • Event Support
    • Editorial Calendar Development and Execution
  • Quarterly Newsletter to Chefs
  • Recipe Development with Chefs
  • Food Photography
  • Event Publicity
  • Social Media Development and Execution Assistance

Results:

  • Local and National Consumer Coverage:  Family Circle, Woman’s Day, NBC Nightly News, Woman’s Day Radio, Food & Wine, Wisconsin Public Television, Wisconsin Public Radio, Several Wisconsin Television Stations
  • Trade Coverage: Food Manufacturing, Restaurant Hospitality, Food Management, Restaurant Business
  • Event publicity garnered over $1 million in unpaid media coverage

Activities:

  • Conducted Foodservice and Retail Product Launch Including:
    • Press Releases
    • Media Events
    • Direct and Electronic Mail
    • Deskside Briefings
  • Ongoing Consulting On:
    • Trends
    • Social Media
    • Marketing
    • New Product Development
    • Packaging

Results:

  • Media coverage in more than five trade publications, six consumer publications, and five television appearances.
  • Consumer Coverage: Denver Magazine, Washington Post Express, Virginia This Morning, Outblush.com, etc.
  • Trade Coverage: Cover of Fancy Food and Culinary Products, Restaurant Business, Grocery Headquarters, Culinology, Food Processing
  • Activities assisted the company in increasing their accounts from one to more than 165 during the same time period.

Activities:

  • Public Relations Plan Development and Execution (Trade)
  • Ongoing Media Relations
  • Food Photography
  • Editorial Calendar Development and Execution
  • Press Kit Development

Results:

  • Trade Coverage:  Restaurant Hospitality, PMQ, Chef Magazine, Gourmet Retailer, Progressive Grocer

Activities:

  • Event Publicity via Ongoing Media Relations
    • Press Releases
    • Media Alerts
    • Pitching
  • Food Photography
  • Chef Recipe Promotion – Foodservice
  • Social Media Development and Execution Assistance

Results:

  • Over 53 Media Mentions/Briefs or Features Including Coverage In: Washington Post, Chow.com, Baltimore Sun, Good Morning Maryland, Fox 45 in Baltimore, Maryland Public Television, and more.
  • Over 30 Million in Circulation

Activities:

  • Public Relations Plan Development and Execution (Trade)
  • Food Photography
  • Label Design

Results:

  • Brochure Design, Copy and Promotion
  • Product Mention with Celebrity Chef, Sandra Lee
  • Trade Coverage:  Restaurant Hospitality

Activities:

  • Ongoing Media Relations (Trade)
    • Deskside Briefings
    • Tradeshow Support
    • Editorial Calendar Development and Execution
  • Food Editor Tour
  • Food Photography
  • Recipe Development with Chefs
  • Video Production
  • Direct Mailings
  • Special Event Development and  Execution

Results:

  • Trade Coverage: QSR.com, Fare Magazine, Food Product Design, Farm Progress, Restaurant Hospitality, International Food Technology, Prepared Foods
  • Over 30 Million in Circulation for Product Announcement

Activities:

  • Ongoing Media Relations (Consumer and Trade)
    • Press Releases
    • Deskside Briefings
    • Tradeshow Support
    • Editorial Calendar Development and Execution
  • Food Photography
  • Recipe Development
  • Cookbook Development, Publishing and Promotion

Results:

  • Consumer Coverage: Family Circle, Woman’s Day, Wisconsin Public Television, Wisconsin Public Radio and Several Wisconsin Television Stations
  • Trade Coverage: Chef Magazine, Restaurant Business, Cheese Market News,  Restaurant Hospitality
  • Attendance at South Beach Food & Wine Festival

Activities:

  • Ongoing Media Relations (Consumer and Trade)
    • Press Releases
    • Media Alerts
    • Pitching
    • Editorial Development and Execution
    • Event Support
  • Website Development and Maintenance (www.SarahCheeseLady.com)

Results:

  • Ongoing Media Coverage: Food Network, Martha Stewart Sirius Radio, Cheese Connoisseur, Country Woman, Food & Wine Blog, ABC News Radio, Food & Beverage International, Navy Times, TheNibble.com
  • Activities Have Garnered Attention of: the Ellen DeGeneres Show, the Rachael Ray Show, and the Discovery Channel.
  • Redesigned Website Resulted in a 50% Increase in New Business Leads

Activities:

  • Event Publicity via Ongoing Media Relations:
    • Press Releases
    • Pitching
  • Social Media Development and Assistance

Results:

  • Nearly 4 Million in Circulation
  • Over $1 Million in Unpaid Media Coverage

Activities:

  • Event Publicity via Ongoing Media Relations:
    • Press Releases
    • Pitching
  • Social Media Development and Assistance

Results:

  • Media Coverage Throughout the State
  • Over 9 Million in Circulation

Activities:

  • Marketing Communications Strategic Planning and Execution
  • Website Development and Maintenance (www.TheSoyfoodsCouncil.com)
  • State and National Food and Nutrition Policy Monitoring
  • Ongoing Public Relations
    • Events
    • Consumer, Chef and Dietician Education Presentations and Demonstrations
    • Social Media Management
    • Podcast and Video Production
  • Ongoing Media Relations (Consumer and Trade)
    • Press Releases
    • Deskside Briefings
    • Pitching
    • Media Events
    • Editorial Calendar Development and Execution
  • Food Photography
  • Video Production – Culinary DVD for Foodservice
  • Culinary Curriculum Development and Promotion
  • Recipe Development
  • Cookbook Development, Publishing and Promotion
  • Collateral Material Development and Promotion: Toolkits, Brochures, etc.
  • Spokesperson Selection and Training
  • Advertising – Print, Foodservice

Results:

  • Ongoing Media Coverage Locally and Nationally, Trade and Consumer
  • Capture an Average of 6-9 Million in Circulation Each Year
  • Recent Consumer Coverage: Vegetarian Times, Woman’s Day, Better Homes and Gardens, Family Circle, Good Morning Cincinnati, Dallas Morning News, Rachael Ray Show, Relish, Iowa Public Radio
  • Recent Trade Coverage: QSR Magazine, Food Business News, SmartBrief, Restaurant Hospitality, Restaurant Business, Food Management, Food Channel, Food Product Design

Activities:

  • Ongoing Media Relations (Consumer and Trade)
    • Press Releases
    • Deskside Briefings
    • Pitching
    • Editorial Calendar Development and Execution
    • Chef and Editor Tour
  • Press Kit Development
  • Direct Mail
  • Recipe Development
  • Food Photography
  • Recipe Brochure Development and Promotion
  • Video Production
  • Advertising: Radio and Print, Consumer; Purchasing, Design, Placement and Evaluation
  • Special Events

Results:

  • Consumer Coverage: New York Times, Cooking with Paula Deen, Food Talk, and Several Wisconsin Publications
  • Trade Coverage: Flavor & The Menu, Restaurants & Institutions, Chef Magazine, Restaurant Business, The Packer, Produce News, Chef Educator Today, Deli Business, Today’s Grocer, The National Culinary Review
  • Established Three Chef Spokespersons
  • Local Advertising Campaign Reached Over 4 Million