Category Archives: Samples of Work

Events

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Wisconsin Potato & Vegetable Growers Association
Chef & Editor Field Tour
• Initiated first-ever chef/editor tour for client.
• Introduced Wisconsin potato farming to influential regional chefs and
trade media.
• Developed tour of potato fields, shipper sheds, and research facilities;
identified and secured the attendance of 8 influential chefs and 2

editors. Guided agenda and content development with client.

• Handled on-the-ground logistics (transportation, accommodations,

menus, caterer, presentation of Wisconsin potatoes, appreciation

gifts, etc.), co-hosted tour and served as go-tos for guests.

• Wrote and distributed Media Alerts before tour and follow-up News

Release after tour.

• Led follow-up activities of providing chefs with selection of potatoes

to use and evaluate in their restaurants.

Results: Rave reviews from attendees and client. All eight chefs offered
to participate in taste-tests, recipe development, flavor research, and wanted purchasing information with sincere intent to buy. Clientʼs expectations were “exceeded” 
 
 
 

 
 
 

 

 

Brochures

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Pheasant Phacts_Page_1

 

FFI12_WSMB_2012Conf_X1a_Page_1FFI12_WSMB_2012Conf_X1a_Page_2

 

 

MFP Sell Sheet.pdf 1.2.14 - revised with white ring neck image_Page_1MFP Sell Sheet.pdf 1.2.14 - revised with white ring neck image_Page_2MFP Sell Sheet.pdf 1.2.14 - revised with white ring neck image_Page_3

 

MFP Sell Sheet.pdf 1.2.14 - revised with white ring neck image_Page_4MFP Sell Sheet.pdf 1.2.14 - revised with white ring neck image_Page_5MFP Sell Sheet.pdf 1.2.14 - revised with white ring neck image_Page_8

 

 

 

We enjoyed sampling a number of Iowa State Fair contest recipes as we worked closely with Mrs. Clark’s to choose the very best winning recipes for photography and brochure use.  Check out the brochure here.