editors. Guided agenda and content development with client.
• Handled on-the-ground logistics (transportation, accommodations,
menus, caterer, presentation of Wisconsin potatoes, appreciation
gifts, etc.), co-hosted tour and served as go-tos for guests.
• Wrote and distributed Media Alerts before tour and follow-up News
Release after tour.
• Led follow-up activities of providing chefs with selection of potatoes
to use and evaluate in their restaurants.
We enjoyed sampling a number of Iowa State Fair contest recipes as we worked closely with Mrs. Clark’s to choose the very best winning recipes for photography and brochure use. Check out the brochure here.